A growing e-commerce brand selling home and lifestyle products on Amazon was struggling to gain visibility despite offering competitive products. Their listings were not ranking for relevant keywords, resulting in low traffic and inconsistent sales. The project focused on optimising product listings, improving content quality, and enhancing overall marketplace performance to increase organic visibility and conversions.
Challenges & constraints:
The client faced several obstacles that limited growth and sales performance on Amazon.
- Low product visibility in search results
- Poor keyword optimisation across listings
- Low click-through and conversion rates
- Limited use of A+ Content features
- Increasing competition within the product category
- Inconsistent sales performance
Solutions:
A comprehensive optimisation strategy was implemented to improve both discoverability and conversion performance.
- Conducted extensive keyword and competitor research
- Optimised product titles, bullet points, and descriptions
- Enhanced listing structure for better readability
- Developed A+ Content to improve buyer confidence
- Improved backend search term optimisation
- Monitored and refined listing performance over time
Core Values
- Data-driven optimisation
- Customer-focused content strategy
- Continuous performance improvement
- Sustainable marketplace growth